About Esscentual Alchemy

"Doesn't perfume derive it's beauty from that sensation of a time that doesn't flow, but soars? Everything in this world is but smoke." ~ Françoise Sagan





About Esscentual Alchemy

Esscentual Alchemy is the brainchild of owner Amanda Feeley, a classically trained musician who is driven to create handcrafted all natural perfumes that are compelling, luxurious and memory-making.

About Amanda Feeley

Amanda has been into natural scents her whole life, having grown up on an Iowa farm. After majoring in music during college, she discovered that her love and knowledge of music translated into another language, the language of scent. Composition of music and perfume are created using many of the same terms and concepts. Amanda often uses great works of art, music, and literature as inspiration for her perfume creations. The rest, as they say, is scented history.

About My Natural Perfumes

How did I come up with the name for my business, you might wonder?

These three words:

Essential: refers to that which is in the natural composition of a thing.

Sensual: the enjoyments derived from the senses, especially from the gratification or indulgence of physical appetites

Alchemy: any magical power or process of transmuting a common substance, usually of little value, into a substance of great value.

I draw inspiration from many place - literature, music, visual art. Sometimes words inspire me to create. Recently, I dreamed about a new perfume, which I am now turning from something ethereal into the tangible. What I do my best to convey to people when they wear my perfumes is emotion in a bottle. I like to tell people a beautiful natural perfume should take you someplace emotionally, and make you think. Similar to art you can't stop looking at to try and discover the meaning behind the piece. Music that is so beautiful it makes you cry, or the book you can't put down until you've finished it, because the author crafted such a compelling story. When I create a perfume, those things are always part of my vision for the final product.

Esscentual Alchemy is unique because I use my training as an opera singer, when I compose my natural perfumes. There are many similarities between composing music, and perfume. Each have notes, and chords. You want your composition to be balanced nicely, and "don't end on the seven!" A music joke meaning you want a harmonious resolution. I feel that my music training has enriched my perfume artistry, and adds another layer of complexity to my scented compositions. Natural perfumes help people connect with the natural world around them. I find people pleasantly surprised at the positive emotional experience they have when wearing a natural perfume. Natural perfumes are an aroma-therapeutic experience, since our sense of smell is one of the most powerful senses we have.

"Fragrance takes you on a journey of time. You can walk down the street and pass someone and get taken back 20 years. It's very Proustian that way." ~ Daphne Guinness

About Esscentual Alchemy's Professional Highlights

ESSCENTUAL ALCHEMY perfumes have been selected for gifting to Christina Hendricks, Drew Barrymore, Camryn Manheim and Ryan Gosling. They were included in a 2012 Mother's Day Gift Bag delivered by The Artisan Group to 25 of Hollywood's most talked about Moms, including Beyonce, Jennifer Garner and Uma Thurman. Esscentual Alchemy products have also been in gift bags at elite Hollywood awards ceremonies, including the 2012 MTV Movie Awards, the 2012 Primetime Emmys, the 46th Annual CMA Awards and the 2012 American Music Awards. We've also been featured on television and radio, including KCCI Newschannel 8 and 92.5 KJJY. Esscentual Alchemy was the Small Business of the Day Feb. 3, 2012 on Fox News' Small Business Center. Moon Valley was featured in Vogue UK's Natural Beauty Selections, May 2013 issue. Moon Valley was featured in Glamour UK's Glamour Goes Green, July 2013 issue. Spa Retail: Dayspa's 2014 Valentine's Day Gift Guide featured Lumberjack Man by Esscentual Alchemy. Esscentual Alchemy was featured in Renata Helfman's Five Valentine Picks 2014. Vanilla Citron was Beauty News NYC's Sagittarius scent of the Month for August 2014.

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